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This feature helps with presenting the recommendations, customer insights and outcomes to sales reps.

Salesforce has enabled Artificial Intelligence and Deep Machine Learning for predictive analysis.

Further, it also prevents the duplicates by pointing it out.

Auto-Fill and Duplicate Prevention is a predominant feature in this platform that crawls the Salesforce database for data and auto-fills the details.

It also keeps the sales reps updated and posted about the hot industry news.

News and Insights is a new drag and drop component of Lightning platform that crawls the web for potential key details about prospects and customers.This view comes with the real-time updates and all the calculations are updated automatically on a timely basis. Kanban View is a simplified and optimized view of the opportunities in the sales pipeline.This lets your sales reps act faster on decisions. Sales Path is an in-built feature that paves the path for the sales representatives and directs them to the sales pipeline by recommending the steps to take.Community Builder empowers admins to build communities visually without code and one doesn’t need to be a hard core developer to do this.This app builder authorizes the admins to build Lightning pages visually, without code using custom-built Lightning components. Lightning App Builder provides drag and drop feature for application creation and customization.One can develop custom components and any one can reuse these components that enables the customization of Salesforce Mobile app.

Lightning component framework includes tools and components that accelerate development and app performance.